Women-Owned Brand
Proudly founded and led by Desiree Sims.
Rich and Rich Homeopportunities is an independent lifestyle brand founded in August 2021 by Desiree Sims in Wisconsin. As a proudly women-owned business, Rich and Rich was created to bring fashion, home décor, accessories, and everyday essentials together with purpose, creativity, and confidence.
Our brand is built on the belief that style should do more than look good — it should help people express who they are, how they live, and where they are going. From bold fashion pieces and coordinated accessories to artistic home décor, travel bags, sport utility collections, children's products, and lifestyle essentials, Rich and Rich Homeopportunities creates collections designed to move with real life.
We call that spirit Dream In Motion.
Rich and Rich Homeopportunities is a creative lifestyle destination offering curated and original collections across fashion, accessories, shoes, bags, jewelry, beauty, home décor, children's items, books, gifts, and more. Based in Wisconsin and shipping nationwide, our store is designed for customers who want products that feel expressive, useful, stylish, and intentional.
Our collections include women's boutique fashion, men's clothing, statement jewelry, hats, sneakers, artistic furniture, home décor, Afrocentric-inspired designs, coordinated lifestyle pieces, sport utility products, travel accessories, and family-friendly gift items.
Every collection is developed with the idea that customers deserve more than a product. They deserve options, inspiration, presentation, and a brand that understands everyday style, special occasions, active lifestyles, and personal expression.
Our mission is to bring customers more than just products. Rich and Rich Homeopportunities is here to build a lifestyle experience rooted in creativity, confidence, partnership, and possibility.
We design and curate collections that help customers dress with intention, decorate with personality, travel with style, shop with confidence, and enjoy products that fit into their daily lives.
Whether you are shopping for fashion, home décor, accessories, bags, gifts, children's items, or lifestyle essentials, our goal is to offer pieces that feel unique, useful, and aligned with your personal style.
Rich and Rich Homeopportunities blends fashion, art, home, and lifestyle into one creative shopping experience. Our brand is not limited to one category because real life is not limited to one category.
We create and curate products for:
Our approach is collection-driven. That means many of our products are designed to work together through matching artwork, coordinated colors, seasonal themes, and lifestyle storytelling.
Rich and Rich Homeopportunities believes in bold style, intentional design, and commercial creativity. Our pieces often feature expressive patterns, vibrant colors, cultural inspiration, artistic graphics, coordinated sets, and lifestyle-ready details.
We love designs that feel confident, memorable, and wearable. We also believe practical products can still have personality — from a backpack and lunch kit to a travel bag, a statement jacket, a home décor piece, or a child's puzzle.
Our design language combines:
Rich and Rich Homeopportunities serves individual shoppers while also building toward retail, wholesale, affiliate, and brand partnership opportunities. Our goal is to create collections that are attractive to customers and commercially ready for boutiques, online retail, sporting goods stores, gift shops, marketplace sellers, and lifestyle retailers.
We believe in building partnerships in fashion, business, marketing, advertising, and beyond. Our customers, affiliates, and retail partners are part of the bigger vision.
At Rich and Rich Homeopportunities, we are committed to creating a shopping experience that feels inspiring, accessible, and full of possibility.
We promise to keep building collections that are:
Thank you for shopping with Rich and Rich Homeopportunities and being part of our journey.
This is more than fashion.
This is more than décor.
This is Dream In Motion.
Have questions or want to connect? Visit our Contact page — we'd love to hear from you.
Proudly founded and led by Desiree Sims.
Celebrating Black artistry, heritage, and expressive style.
Inclusive sizing and collection paths for different bodies, ages, and lifestyles.